The Periodic Table of SEO Ranking Factors

There really is a science to Search Engine Optimization. Search engines reward pages that have the right combination of ranking factors – from key words to links. Thus Search Engine Land created the "Periodic Table of SEO Ranking Factors.” Whether you're an SEO newbie, or a seasoned pro, you'll want to take a look.

The table separates SEO "elements" into four broad categories:

On-the-Page SEO covers content, HTML and architecture with elements like:
• Research: Have you researched the keywords people may use to find your content?
• Titles: Do HTML title tags contain keywords relevant to page topics?

Off-the-Page SEO focuses on elements related to links, social networks, trust, and personal topics. For instance:
• Quality: Are links from trusted, quality or respected websites?
• Reputation: Do those respected on social networks share your content?

Violations: highlights spammy elements like:
• Stuffing: Do you excessively use keywords?
• Cloaking: Do you show search engines different pages than humans?

Blocking: includes a few variations on an element we all hope to avoid:
• Blocking: Have many people blocked your site from search results?

Source: Search Engine Land. http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO.pdf

Read more: http://www.marketingprofs.com/short-articles/2438/have-you-studied-the-periodic-table-of-seo-ranking-factors#ixzz1f8EbtHR9