How Often Should You Upgrade Your Website? Part 1 of 6

We are quite frequently asked how often a website should be upgraded. Our response – if your website is over 3 years old, it’s most likely outdated. There have been so many changes in Content Management Systems (CMS), web design, mobile optimizations, e-commerce, social media, and Search Engine Optimization (SEO) strategies in the past 3 years that it has been challenge for even the savviest webmasters to keep pace. The following is Part 1 of our 6 Part Series offering a brief review of each area referenced above.

While there are several web browsers available, such as Firefox (21.6%), Chrome (11.9%) and Safari (7.2%), Explorer still dominates the web with a 59.3% share of the market. As each browser launches an update, your website may be impacted in a negative manner. Certain pages or images of your website may no longer deploy correctly. To make matters worse, your website may work fine when viewed by one browser and look totally different when viewed by another. Thus it is critical that you ensure that your website is compatible with all of the most popular browsers, but especially Explorer with its domination of the web.

One of the reasons for your website being susceptible to browser changes is the CMS platform that your website is built on. Does your CMS…
       •  stay current with the latest browser changes?
       •  provide you with the ability for quick and easy changes?
       •  offer e-commerce?
       •  offer social media capabilities such as blogging?
       •  automatically resize pictures before deploying?
       •  automatically make accommodations for SEO?
       •  allow for mobile optimization of the website?
       •  have various levels of users/contributors with a built-in approval process?

If you answered no to any of these questions, it’s time for an upgrade. TCG became a Gold Certified Development Partner with Kentico CMS to offer our clients the very best CMS on the market that answers yes to all the questions above and more.

Contact us today for a no obligation demo of how Kentico CMS can improve your website’s capabilities